Zillow Digs: Pinterest + Houzz + Tumblr for home improvement

Zillow Digs brings Zestimates to home improvement

Zillow Digs has officially launched, taking on home improvement in a way that looks like what we imagine Pinterest, Houzz, and Tumblr would make if they got together and had a baby. The launch focuses on visual inspiration and a breakdown of the real cost of remodeling projects based on where they live, giving consumers an instant reality check (and not necessarily in a bad way). While viewable on the web, the iPad app is pretty sweet.

The company says, “Couch surfing and shopping for home improvement is a very mobile experience, and Digs is the first marketplace Zillow developed on mobile before the desktop, reflecting the company’s increasing mobile utilization.”

Zillow Digs’ features

Zillow Digs features tens of thousands of photos that users can peruse, and when signed in, they can create, save, and share Boards of ideas they love. Users can comment on photos or even follow people with similar interests, and even connect users with local home improvement professionals who create a free profile on the site (with contact info, photos of their work, site links, etc.). The timing couldn’t be better, as home remodeling recently hit a seven year high.

“Tens of millions of home buyers shop for homes on Zillow each month, and home improvement is a natural next step for us in consumer empowerment and transparency of information to help people make smarter decisions,” said Spencer Rascoff, CEO at Zillow. “I’m also excited to introduce a revolutionary new tool for consumers: Digs Estimates. This first-of-its-kind remodeling cost estimate algorithm was created by Zillow’s industry-leading team of economists and data analysts who produce extensive housing data and research.”

Read more at http://theamericangenius.com/housing-news/zillow-digs-pinterest-houzz-tumblr-for-home-improvement/